The Real Reason Steve Jobs Pulled Apple From Macworld

Last year Apple stunned, excuse the pun, the Mac world and announced it would no longer attend Macworld Expo or any other trade show event effective after Macworld 2009. Many reasons circulated why Apple would make such an incredible decision with most boiling down to expense. Apple didn’t need trade shows, trade shows needed Apple was the governing thought. While that may be true — Macworld 2010 attendance and vendor participation will reveal that answer — there really is more to the reason for Apple’s ignoring the industry standards of dog and pony shows. Three words: Steve Jobs ego.

It’s no new news to make reference to the iCEOs audacity as folklore is strong when concerning Jobs character. Apple does like to put spin on things no matter what the announcement and when it told the world that it was removing itself from the trade show circuit due to cost and the desire not to be forced for product release dates, it sounded “about right” on the surface. However, one has to scratch their head and wonder why not even a year after that announcement, Apple declared to the world, in a building on the same block Macworld is held, the iPad. Okay, so it must have been the cost thingy, right? Well, maybe, but for a company with tens of billions — ya, billions — of dollars in cash, this argument doesn’t seem that valid, either.

Digging deeper into the iPad launch, one finds many interesting facts. First, the gathering was by invite only. A typical Apple strategy. Second, only well known organizations received these invites. Third, the hands-on demonstration was limited, for example CNET was only allowed to have three of its members take a look at the device to prevent “inner cross-over”. Lastly, the public was visibly forced out and prevented from entry. In the end, Steve Jobs ran the show from start to finish down to who was allowed to sit in the halls of his majesty. Plain and simple, Steve is a control freak and he couldn’t command what IDG did with Macworld Expo. So, he pulled Apple out of it.

There are many examples of Steve’s ego getting in the way of catching a bit closer to Apple-related “stuff” such as when he pulled the less than flattering biography iCon from Apple Stores world wide. The stories are extensive how Apple would fail during Jobs’ day-to-day absence during his liver ordeal of 2008/2009. Since Jobs micro-managed everything, down to what color ties his lieutenants could wear (just kidding on the last one…I think) no one thought Apple had a chance without Jobs running the ship. Really, it does not take much to run the case for Apple leaving Macworld because Jobs doesn’t like how he can’t run the show.

I’m on record for loving Apple and its products and I admit many of the reasons I came back to Apple in 2001 was because of the many great things Jobs brought to Apple. Yet, I am also very vocal about what a pompous jerk Steve Jobs is, as well. From suing blogs due to printing leaked information and talking about how they are “breaking the law”, and yet he forgets about all those free long distance calls he made in the 70s using Woz’s Blue Box as well as “ripping off” Xerox PARCs mouse and GUI for the original Mac, to naming his company similar to the then worlds most popular record label and then telling companies with iPod-like names today to “change your name, it’s simple enough;” it’s tough to accept Jobs as the genius the world wants to paint him.

As long as Jobs has a strong product on stage with him, he’ll continue to ride his high horse with little worry of being jousted off of it. Yes, Jobs can give the pseudo finger to IDG and then show the world the iPad weeks before the revised Apple-less Macworld Expo but remember this, Steve, not all empires last for ever. Rome fell and so well you. How you want to be remembered in history depends how you treat those in the present.

Apple iPad

Apple Inc. will sell the newly unveiled tablet-style iPad starting at $499, a price tag far below the $1,000 that some analysts were expecting.

The iPad, which is larger in size but similar in design to Apple's popular iPhone, was billed by CEO Steve Jobs on Wednesday as "so much more intimate than a laptop and so much more capable than a smart phone."

Jobs, 54, a pancreatic cancer survivor who got a liver transplant during a 5 1/2-month medical leave last year, looked thin as he introduced the highly anticipated gadget, though he seemed to have more energy than he did at Apple's last event in September.

The iPad has a 9.7-inch touch screen, is a half-inch thick, weighs 1.5 pounds and comes with 16, 32 or 64 gigabytes of flash memory storage. It comes with Wi-Fi and Bluetooth connectivity built in. Jobs said the device has a battery that lasts 10 hours and can sit for a month on standby without needing a charge.

The basic iPad models will cost $499, $599 and $699, depending on the storage size, when it comes out worldwide in March.

Apple will also sell a version with data plans from AT&T Inc. in the U.S.: $14.99 per month for 250 megabytes of data, or $29.99 for unlimited usage. Neither will require a long-term service contract.

Those 3G iPad models will cost more — $629, $729 and $829, depending on the amount of memory — and will be out in April. International cellular data details have not yet been announced.

Apple had kept its "latest creation" tightly under wraps until Wednesday's unveiling, though many analysts had correctly speculated that it would be a one-piece tablet computer with a big touch screen, larger than an iPhone but smaller than a laptop.

Raven Zachary, a contributing analyst with mobile researchers The 451 Group, considered the iPad a laptop replacement, especially because Apple is also selling a dock with a built-in keyboard.

But Forrester Research analyst James McQuivey said he doesn't believe the iPad added enough for consumers to justify buying yet another gadget, or to call this a new category of devices. In an e-mail, he criticized its lack of social features such as ways to share photos and home video and recommend books.

Sitting on stage in a cozy leather chair, Jobs demonstrated how the iPad is used for surfing the Web with Apple's Safari browser. The CEO typed an e-mail using an on-screen keyboard and flipped through photo albums by flicking his finger across the screen. He also showed off a new electronic book store and a book-reading interface that emulates the look of a paper book, putting the iPad in competition with Amazon.com Inc.'s Kindle and other e-book readers.

Like iPods and the iPhone, the iPad can sync with Apple's Macintosh and Microsoft's Windows computers. Jobs said the iPad will also be better for playing games and watching video than either a laptop or a smart phone. Software coming with the iPad includes a calendar, maps, a video player and iPod software for playing music. All seem to have been slightly redesigned to take advantage of the iPad's bigger screen.

Tablet computers have existed for a decade, with little success. Jobs acknowledged Apple will have to work to convince consumers who already have smart phones and laptops that they need this gadget.

"In order to really create a new category of devices, those devices are going to have to be far better at doing some key tasks," Jobs said. "We think we've got the goods. We think we've done it."

Applications designed for the iPhone can run on the iPad. Apple is also releasing updated tools for software developers to help them build iPhone and iPad programs.

"We think it's going to be a whole 'nother gold rush for developers as they build applications for the iPad," said Scott Forstall, an iPhone software executive.

A new newspaper reader program from The New York Times and a game from Electronic Arts Inc. were also demonstrated during the event. The audience, which included many journalists and bloggers, clapped and even gave Jobs a standing ovation.

Shares in Apple rose $2.04, or 1 percent, to close Wednesday at $207.98. The Cupertino, Calif.-based company's shares have more than doubled over the past year, partly on anticipation of the tablet computer. Shares in Amazon rose $3.27, or 2.7 percent, to $122.75.